In this three-year SEO project, we partnered with a roofing company based in the USA, focused on driving organic traffic and increasing conversions from homeowners seeking roofing services. As a B2C business, the client’s primary goal was to enhance its online visibility and secure a larger share of the local roofing market. We implemented a comprehensive SEO strategy designed to improve search rankings, attract more qualified leads, and ultimately drive sales through their website.
Our strategy began with an in-depth website audit and competitive analysis to identify areas for improvement. We performed extensive keyword research to target high-value terms specific to the roofing industry and localized the SEO efforts to ensure the client could dominate their geographic market. On-page optimizations were made to product/service pages, local listings, and blog content, while off-page SEO efforts focused on building authoritative backlinks to boost the site’s domain authority. Local SEO was a crucial component to capture traffic from homeowners in the target region looking for roofing contractors.
The results over three years were exceptional. The roofing company saw 929,000 impressions and 27.8K clicks, with more than 29,000 keywords ranking on major search engines. Of these, over 8,000 keywords achieved first-page rankings, significantly improving the website’s visibility. These improvements led to a remarkable increase in conversions, with the company now generating over 220 daily leads, a clear indication that the SEO strategy successfully attracted high-intent customers.
Ultimately, the project demonstrated how a focused, long-term SEO campaign can transform a business in a competitive industry like roofing. The client not only saw an increase in traffic but also in customer engagement and conversion rates, making the roofing company a go-to provider for homeowners seeking reliable, professional roofing services in the USA.
