For this two-year SEO project, we worked with a photography e-commerce store targeting the B2B sector in the UK. The client, specializing in high-quality photography equipment and services, sought to enhance their online visibility and drive sales to professional photographers, studios, and other businesses in need of specialized photographic gear. The main objective was to improve search engine rankings for highly competitive keywords while ensuring a steady stream of organic traffic to increase conversions and sales.
Our SEO strategy was built around comprehensive on-page optimization, keyword research, and creating high-value content that would resonate with the target audience. We optimized product pages for better user experience, ensuring fast load times, easy navigation, and mobile responsiveness. We also focused on improving content relevance and backlink quality to boost domain authority. Additionally, we leveraged local SEO tactics to better connect with UK-based businesses seeking photography solutions.
The results after two years were outstanding. The website generated 31.7K clicks, with over 9,000 keywords ranking across search engines, 4,000+ of which landed on the first page of Google. This increased visibility had a significant impact on the business, leading to an impressive 85+ daily conversions. The improved search rankings and user engagement not only drove higher traffic but also translated into a substantial return on investment for the client.
Overall, the SEO campaign was a success, transforming the photography e-commerce store into a leading destination for B2B customers in the UK. By focusing on high-conversion keywords and consistently optimizing the website, we were able to generate long-term growth and establish the store as a trusted brand in the competitive photography industry.
