In this three-year SEO project, we worked with a leading furniture e-commerce store based in Pakistan, focusing on enhancing its online presence and driving sales through targeted SEO efforts. The goal was to increase organic traffic, improve search engine rankings, and generate consistent sales from customers browsing for furniture products online. As a B2C business, the store needed to attract a wide consumer base and convert visitors into customers through a highly optimized website experience.
Our SEO strategy included a comprehensive website audit, keyword research, content optimization, and a strong backlink-building campaign tailored to the furniture market in Pakistan. We optimized product pages, category pages, and blog content to align with the most relevant search terms while ensuring a seamless mobile experience for users. Local SEO strategies were also employed to capture relevant regional search queries, giving the store a competitive edge in a growing e-commerce market.
The results over the three years were remarkable. The website achieved a total of 3.84 million impressions and 108,000 clicks, with over 10,000 keywords ranking on search engines — of which 4,000+ landed on the coveted first page of Google. The improved visibility and rankings directly contributed to an increase in sales, with the store now generating approximately 80 daily sales from organic traffic. This steady increase in sales reflects the success of a long-term, consistent SEO strategy in a competitive industry.
Overall, the project significantly transformed the client’s online business, boosting its presence and sales in the Pakistani market. The long-term nature of the SEO campaign proved that sustained efforts can lead to lasting success, making the furniture e-commerce store a top contender in its industry.
