For this SEO project, we partnered with a franchising company operating in the B2B sector, targeting expansion across the United States. The client approached us to enhance their digital presence and generate consistent inbound leads through a tailored SEO strategy. With a six-month campaign window, we focused on building a robust on-page and off-page SEO foundation to help them stand out in the highly competitive franchising industry.
Our SEO strategy began with a detailed audit of the client’s existing website, followed by comprehensive keyword research aligned with the franchising domain. We optimized their site architecture, content, and metadata while also developing high-quality backlinks and local SEO elements to boost their visibility in targeted regions. Throughout the implementation phase, we monitored performance and made data-driven adjustments to maintain steady growth.
The results of this campaign were significant. Over the six-month period, the website garnered over 11,000 impressions and 187 clicks, with more than 50 keywords ranking on search engines — over 10 of which reached the first page of Google. This visibility translated into strong user engagement and a tangible return on investment, with the client now receiving over 5 qualified conversions daily.
Overall, this SEO project not only improved the client’s online visibility but also established a strong lead generation pipeline for their franchise development efforts. The campaign demonstrated how strategic SEO implementation can drive measurable growth for B2B businesses in competitive sectors.
